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EUDALIA KING

Designing A Better Future

PERSONAL STATEMENT

A self-motivated User Experience Designer focused on innovating user-centred cross-platform digital experiences; incorporating accessibility, authentic data from usability studies research, design thinking and information architecture. Enjoying the challenges of discovering ways of achieving sustainable and positive designs for an inclusive global community.

KEY SKILLS

* Communication, collaboration & empathy

* Problem solving

* Data analysis

* Creativity & Productivity

* Digital Proficiency 

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UX RESEARCH

* App & Website Concepts

* Crazy 8's & How Might We?

* Usability Surveys, Interviews, Studies & Testing

* Affinity Diagrams

* Competitive Audit & Analysis

* User Flows, Personas & Journey Maps,

* User Statements and Insights

* Accessibility, Equity & Inclusion

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UX DESIGN

* Wireframes, Low & High-Fidelity Prototypes

* Motion, Interaction, Responsive & Visual Design

* Design Thinking

TOOLS

Adobe CC / Creative Suite: Acrobat, InDesign, Photoshop, Adobe XD, Adobe Express

Figma

Jamboard

Wix

Microsoft Office: MS Teams, Outlook, Word, Excel & Powerpoint

Apple: Keynote, Pages & Numbers

Apple & Windows Operating Systems

EDUCATION

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Google UX Design by Google on Coursera.

Certificate earned at December 23, 2022

Coursera - Online course: 7of 7 Certificates

* Foundations of User Experience (UX) Design

* Start the UX Design Process: Empathise, Define, and Ideate

* Build Wireframes and Low-Fidelity Prototypes

* Conduct UX Research and Test Early Concepts

* Create High-Fidelity Designs and Prototypes in Figma

* Responsive Web Design in Adobe XD

* Design a User Experience for Social Good & Prepare for Job

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ILM Leadership & Team Skills Award & 

ILM Employability Award

Whitehead Ross | Educating & Consulting, Brighton

Tuition via Skype

10/2020 - 01/2021

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BTEC Certificates in Web 
& Graphic Design 

HTML, CSS & Javascript
MET Greater Metropolitan College, Brighton | 2009 & 2010 


Fashion Studies Diploma

Oxford Media & Business School, Oxford | 2006

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Fashion Styling Certificate

Central St. Martin’s College, London | 2005

Styling assignments – styling and designing a fashion magazine photo shoot.

Fundamental techniques of sourcing garments, accessories and props.

Learning to work within a team with live models and on location, as well as undertaking individual creative projects.

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BA International Business 

Study Period Abroad: Sweden

Southampton Solent University, Southampton | 2000


BTEC National Diploma in Business & Finance
Telford College of Arts & Technology, Telford | 1996

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DESIGN WORK EXPERIENCE

UX/UI Designer 

Google UX Design Certificates via Coursera

Brighton 06/2021 - 12/2022

Projects 1 & 2 – Hove Soles Shoe Shopping App & Website

Project 1: Design an e-commerce app for a shoe store in your hometown.

Project 2: Design an e-commerce website for a shoe store.


Project 3 – The Scam Reporting App & Responsive Website

Project 3: Develop a cross-platform scam reporting app & website.


User Research: Survey & usability study analysis revealed users required a quick, easy & accessible shoe shopping app.


Prototype Designs: Created a dedicated mobile app from conception to delivery Developed user flow, journeys & personas; built a design system, animations & brand assets.

Paper & digital wireframing, low to high-fidelity prototypes, incorporating information architecture & design hierarchy.

Conducted user testing via Maze & iterated twice based on feedback.


Results | Projects 1 & 2: Most participants would recommend the app to their friends & family & stated they would use it more than four times a year.


Results | Project 3: Most participants would recommend the app to their friends & family & stated it was easy to use.

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ADMINISTRATION | Various Contracts

04/2018 - 03/2020

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  • Accounts Payable & Receivable

  • Office administration & Management meetings

  • Customer Service; data entry & reception.

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Designer - Face Group, London 

08/2008 - 08/2008

Co-Creation Workshop (Contract)


  • Collaborated with marketing teams & other designers; creating marketing concepts, brands & strategies promoting a new Unilever product.

  • Selected from the group of designers to present the group results to the Unilever's marketing team at their Head Quarters in London.


FASHION | Work Placements

07/2006 -05/2008

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  • Textile Design Assistant - Zandra Rhodes Enterprises, London

  • Design Assistant - Ozakii London (Accessories), London

  • Biannual Assistant - Weardowney (Knitwear), London​

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